Owner & Founder

Jennifer Hoffman-Kim, founder and owner of Hoffwell Living, has been designing unforgettable experiences and cultivating lasting relationships since 2007. With roots in Columbus, Ohio, Jennifer began her career with Bare Escentuals, the nation’s leading mineral-based cosmetics company. There, she not only embraced the brand’s empowering message for women, but also discovered her passion for creating immersive, memorable experiences that make people feel confident and celebrated.

Jennifer’s talent for promotion and brand storytelling naturally led her into event planning—first within the beauty industry, then evolving into large-scale event production. She moved to Phoenix, Arizona, where she worked for one of the top event planning firms in the Southwest, producing elevated weddings and social events throughout Scottsdale, Phoenix, and Sedona. She later spent a decade in luxury resort event planning and sales across Scottsdale and San Diego, gaining valuable insight into hospitality, operations, and elevated guest experiences.

With over 15 years of experience, Jennifer is known for her ability to blend strategic planning with unexpected, artistic styling. Her approach is deeply creative—she has a talent for thinking outside the box, bringing fresh, meaningful design concepts to every event she touches. Whether it’s a fairytale-inspired wedding or a modern social gathering, Jennifer thrives on bringing big visions to life in ways that feel authentic, thoughtful, and beautifully executed.

In 2019, she launched Hoffwell Living, a planning, production, and design company rooted in connection, creativity, and storytelling. Based in Seattle, WA, Hoffwell Living continues to grow a loyal clientele across the country, frequently traveling for events and creative collaborations.